Just One Piece Campaign
(Clean California, Caltrans)
Overview
Clean California is a behavior change campaign aimed at reducing litter and restoring pride in public spaces. Through bold visuals and multilingual outreach, it transforms environmental care into a community-driven movement rooted in dignity and participation.
Video Spots
Radio Spots
Clean CA Campaign English 30
Clean CA Campaign Spanish 30
Clean CA PSA Spanish 30
Misfit 2025