Just One Piece Campaign
(Clean California, Caltrans)

Overview

Clean California is a behavior change campaign aimed at reducing litter and restoring pride in public spaces. Through bold visuals and multilingual outreach, it transforms environmental care into a community-driven movement rooted in dignity and participation.

Video Spots

Radio Spots

Clean CA Campaign English 30

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Clean CA Campaign Spanish 30

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Clean CA PSA Spanish 30

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Misfit 2025