Overview
This outreach campaign ensures all Californians are aware of and can easily access critical EDD benefits—including unemployment, disability, and paid family leave. With simple, supportive messaging and a strong digital push, it positions the state as an ally helping people navigate life’s challenges with dignity.
Video Spots
Bus Shelters
Unique Campaign Extension
Billboards
Social
Video Spots
Radio Spots
Paid Family Leave
Campaign :30
Paid Family Leave
Campaign Spanish :30
Paid Family Leave
Derek Carr :30
Social
Misfit 2025