Jester Archetype
The Jester uses personality, humor and unexpected language to make messages more memorable and approachable. While not necessarily the expected tone for health insurance, exploring a more playful expression can sometimes reveal opportunities to create stronger emotional connections and stand apart in categories that often take themselves very seriously. While this may not be an archetype WHA would pursue, we wanted to illustrate just how differently your story can sound when filtered through a completely different lens.
Overview
No middle men. No out-of-state shareholders. No waiting for someone to answer your questions when every second counts. We believe that nothing should stand in the way of you and your medical coverage. At Western Health, nothing does — and that’s everything.
Billboards
Airport
Bus Shelter
Social
Magazine
Misfit 2026