A World Without California

Overview

California is an engine of imagination. A laboratory of innovation. A proving ground for the future. And a destination for millions year after year. It’s not just another state in the union. The things we build, grow, produce, ship and create are sewn into the very fabric of our everyday lives. And without the Golden State, America would look vastly different.

So, let’s show people what that would look like.

A World Without California is a campaign designed to, quite literally, show people what their world would look like without the contributions of our great state.

Billboards

Social

Misfit 2026