Non-Stoppable
Overview
Airports typically compete on convenience — easier, closer, less crowded. Which is great. But hard to own. So, instead of only positioning Ontario as the calmer, easier alternative, let’s find a way to speak to these strengths, certainly, while simultaneously claiming some higher ground. How? By positioning ourselves as the SoCal airport built for momentum. Built for constant improvement. Built for innovation.
In other words, the SoCal airport that is Non-Stoppable.
Overview
Airports typically compete on convenience — easier, closer, less crowded. Which is great. But hard to own. So, instead of only positioning Ontario as the calmer, easier alternative, let’s find a way to speak to these strengths, certainly, while simultaneously claiming some higher ground. How? By positioning ourselves as the SoCal airport built for momentum. Built for constant improvement. Built for innovation.
In other words, the SoCal airport that is Non-Stoppable.
Leisure
Vis:
Vis:
Open on a woman in her 30’s skidding to a stop in her car in front of Departures at ONT.
Open on a woman in her 30’s skidding to a stop in her car in front of Departures at ONT.
Vis:
Vis:
Cut to driver, our woman, bouquet of flowers in her hand, jumping out and running around the front of the car. She throws her car keys to an officer.
Cut to driver, our woman, bouquet of flowers in her hand, jumping out and running around the front of the car. She throws her car keys to an officer.
Off:
Off:
“You can’t park here.”
“You can’t park here.”
Girl:
Girl:
“Keep it.”
“Keep it.”
Vis:
Vis:
Cut to woman running through the automatic doors and up to the ticketing agent.
Cut to woman running through the automatic doors and up to the ticketing agent.
Girl:
Girl:
“Flight 546 to Seattle. Has it left yet?”
“Flight 546 to Seattle. Has it left yet?”
Agent:
Agent:
“It’s about to start boarding, Gate B14”
“It’s about to start boarding, Gate B14”
Girl:
Girl:
“…I have to tell him that I love him.”
“…I have to tell him that I love him.”
Vis:
Vis:
Cut to LS of woman running as fast as she can through terminal 4 like Ethan Hunt in a Mission Impossible movie, past check in counters and kiosks, iconic ceiling in the background.
Cut to LS of woman running as fast as she can through terminal 4 like Ethan Hunt in a Mission Impossible movie, past check in counters and kiosks, iconic ceiling in the background.
Vis:
Vis:
Cut to woman quickly going through TSA. Quick cuts of her putting her bouquet in a bin/taking off her jacket and putting it in a second bin/ her going through metal detector.
Cut to woman quickly going through TSA. Quick cuts of her putting her bouquet in a bin/taking off her jacket and putting it in a second bin/ her going through metal detector.
Girl:
Girl:
(to herself) “that was fast”
(to herself) “that was fast”
Vis:
Vis:
Women checks watch, tilts her head.
Women checks watch, tilts her head.
Vis:
Vis:
Cut to Flight 546 boarding. Our guy is in line, 20 people back.
Cut to Flight 546 boarding. Our guy is in line, 20 people back.
Vis:
Vis:
Cut to woman out front of Mi Casa Cantina, standing, holding a to-go order of tacos, enjoying one. Bouquet is under her arm.
Cut to woman out front of Mi Casa Cantina, standing, holding a to-go order of tacos, enjoying one. Bouquet is under her arm.
Girl:
Girl:
(to herself, mouth full) mmm, sooo good.
(to herself, mouth full) mmm, sooo good.
Vis:
Vis:
Cut to our guy almost to the front of the boarding line.
Cut to our guy almost to the front of the boarding line.
Vis:
Vis:
Cut to our woman sitting at a table at Liquid Provisions, casually enjoying a glass of wine, bouquet on table next to her.
Cut to our woman sitting at a table at Liquid Provisions, casually enjoying a glass of wine, bouquet on table next to her.
PA:
PA:
“Flight 546, last call.”
“Flight 546, last call.”
Vis:
Vis:
Cut to woman arriving at the gate, pretending to be out of breath. She gives the man the bouquet and they kiss.
Cut to woman arriving at the gate, pretending to be out of breath. She gives the man the bouquet and they kiss.
Guy:
Guy:
“Did you… stop for tacos?”
“Did you… stop for tacos?”
Title:
Title:
Save The Drama.
Save The Drama.
Title:
Title:
Less Crowds. Less Lines. Less Stress.
Less Crowds. Less Lines. Less Stress.
Title:
Title:
ONT. Non-Stoppable.
ONT. Non-Stoppable.
Business
Idea:
Idea:
(Full on choreographed singing and dancing number to the classic song from Annie “I think I’m gonna like it here”)
(Full on choreographed singing and dancing number to the classic song from Annie “I think I’m gonna like it here”)
Vis:
Vis:
Open on car pulling up to Departures at ONT, group of airport employees come out and one opens the passenger’s door revealing a businesswomen in the back seat. Suitcase is taken from trunk.
Open on car pulling up to Departures at ONT, group of airport employees come out and one opens the passenger’s door revealing a businesswomen in the back seat. Suitcase is taken from trunk.
Vis:
Vis:
Singing and dancing choreography as ticketing agent begins to sing and print out tickets/ get bag checked and point the way as passenger get ushered through the process.
Singing and dancing choreography as ticketing agent begins to sing and print out tickets/ get bag checked and point the way as passenger get ushered through the process.
Song:
Song:
When you arrive, ring for Dave.
Dave will bring your bags our way.
Then you need to meet our friends
Our friends at the TSA
When you arrive, ring for Dave.
Dave will bring your bags our way.
Then you need to meet our friends
Our friends at the TSA
Group:
Group:
We think your gonna like it here.
We think your gonna like it here.
Vis:
Vis:
Passenger is repacking her carry on as other airport employees whisk her through the process.
Passenger is repacking her carry on as other airport employees whisk her through the process.
Song:
Song:
That was fast,
A simple task,
Now there’s time to bask
In all the time you have saved.
20, 30 minutes it seems you shaved.
That was fast,
A simple task,
Now there’s time to bask
In all the time you have saved.
20, 30 minutes it seems you shaved.
Group:
Group:
We think your gonna like it here.
We think your gonna like it here.
Vis:
Vis:
Airport personnel, including pilots, flight attendants, gate agents and staff are choreographed spinning and dancing to carry our passenger through pre-board area showing our passenger all the possibilities.
Airport personnel, including pilots, flight attendants, gate agents and staff are choreographed spinning and dancing to carry our passenger through pre-board area showing our passenger all the possibilities.
Song:
Song:
Here we are, at pre-board.
Were you get your coffee poured.
Some dining options to be explored.
Or spend your time catching up on those emails that can’t be ignored.
We think you’re gonna like it here.
Here we are, at pre-board.
Were you get your coffee poured.
Some dining options to be explored.
Or spend your time catching up on those emails that can’t be ignored.
We think you’re gonna like it here.
Vis:
Vis:
Choreographed dancing builds to a final crescendo, then everyone immediately goes back to business as usual.
Choreographed dancing builds to a final crescendo, then everyone immediately goes back to business as usual.
Title:
Title:
We know you’re gonna like it here.
We know you’re gonna like it here.
Title:
Title:
Less Crowds. Less Lines. Less Stress.
Less Crowds. Less Lines. Less Stress.
Title:
Title:
ONT. Non-Stoppable.
ONT. Non-Stoppable.
Return to all projects.
Misfit 2026