Onward. Upward.
Overview
Traffic. Crowds. Long security lines. More crowds. Just thinking about flying can raise one’s blood pressure, especially when flying out of a large, overwhelming, stress-inducing airport like LAX.
Luckily, flying through the Ontario Airport isn’t that way.
So, what better way to show our audience that ONT is less chaotic, with a faster curb-to-gate experience, than with a super chill dude from LA who narrates his experience and easily navigates the Ontario airport… or as many know him, The Dude from The Big Lebowski…
Overview
Traffic. Crowds. Long security lines. More crowds. Just thinking about flying can raise one’s blood pressure, especially when flying out of a large, overwhelming, stress-inducing airport like LAX.
Luckily, flying through the Ontario Airport isn’t that way.
So, what better way to show our audience that ONT is less chaotic, with a faster curb-to-gate experience, than with a super chill dude from LA who narrates his experience and easily navigates the Ontario airport… or as many know him, The Dude from The Big Lebowski…
“The Dude Flies Stress-Free”
Vis:
Vis:
Open on The Dude (Jeff Bridges) from The Big Lebowski. He’s walking up to the entrance of the Ontario airport and talking directly to the camera, sharing his experience of traveling through ONT — as well as his unique flying philosophy.
Open on The Dude (Jeff Bridges) from The Big Lebowski. He’s walking up to the entrance of the Ontario airport and talking directly to the camera, sharing his experience of traveling through ONT — as well as his unique flying philosophy.
The Dude:
The Dude:
"Flying, man. Arrivals and departures, ups and downs.”
"Flying, man. Arrivals and departures, ups and downs.”
Vis:
Vis:
Cut to The Dude walking through a very short security line.
Cut to The Dude walking through a very short security line.
The Dude:
The Dude:
“And when you’re in the in-between, this is the place, man.”
“And when you’re in the in-between, this is the place, man.”
Vis:
Vis:
Cut to The Dude, now in the ONT terminal that’s mostly quiet, as though he has the whole airport to himself.
Cut to The Dude, now in the ONT terminal that’s mostly quiet, as though he has the whole airport to himself.
The Dude:
The Dude:
“There’s no chaos, or crowds… (to himself) all those guys, runnin’ around like turkeys… or wild chickens, what have you…”
“There’s no chaos, or crowds… (to himself) all those guys, runnin’ around like turkeys… or wild chickens, what have you…”
Vis:
Vis:
Cut to The Dude enjoying a White Russian at Liquid Provisions.
Cut to The Dude enjoying a White Russian at Liquid Provisions.
The Dude:
The Dude:
“I feel very much at peace here.”
“I feel very much at peace here.”
Vis:
Vis:
Cut to The Dude, now at his gate. He walks up to the line, about to board, and shrugs his shoulders.
Cut to The Dude, now at his gate. He walks up to the line, about to board, and shrugs his shoulders.
The Dude:
The Dude:
“Well. The Dude arrives. Onward and upward."
“Well. The Dude arrives. Onward and upward."
Vis:
Vis:
Cut to Ontario logo animation.
Cut to Ontario logo animation.
Title:
Title:
Ontario. Onward. Upward.
Ontario. Onward. Upward.
Vis:
Vis:
Cut to The Dude when he was at baggage check; he’s holding a giant rug. The agent motions to take the rug from him to weigh it on the scale. The Dude has his hands on his hips, watching the rug closely. Agent looks very confused.
Cut to The Dude when he was at baggage check; he’s holding a giant rug. The agent motions to take the rug from him to weigh it on the scale. The Dude has his hands on his hips, watching the rug closely. Agent looks very confused.
The Dude:
The Dude:
“Yeah, was kinda hoping to get this as uh, my personal item.”
“Yeah, was kinda hoping to get this as uh, my personal item.”
Business
Vis:
Vis:
Open on The Dude (Jeff Bridges) from The Big Lebowski. He’s walking through the Ontario airport and talking directly to the camera, sharing his experience of traveling through ONT — as well as his unique flying philosophy.
Open on The Dude (Jeff Bridges) from The Big Lebowski. He’s walking through the Ontario airport and talking directly to the camera, sharing his experience of traveling through ONT — as well as his unique flying philosophy.
The Dude:
The Dude:
“Lemme explain something to you…"
“Lemme explain something to you…"
Vis:
Vis:
Cut to The Dude about to walk into a very short security line.
Cut to The Dude about to walk into a very short security line.
The Dude:
The Dude:
“If you’re in the business of, uh, work… you gotta start here, man.”
“If you’re in the business of, uh, work… you gotta start here, man.”
Vis:
Vis:
Cut to The Dude in front of arrivals and departures board.
Cut to The Dude in front of arrivals and departures board.
The Dude:
The Dude:
“Like, say you’ve got a boss, flying you to uh, prestigious locations… (upbeat) or hey man, maybe you’re the boss…”
“Like, say you’ve got a boss, flying you to uh, prestigious locations… (upbeat) or hey man, maybe you’re the boss…”
Vis:
Vis:
Cut to The Dude, in the ONT terminal that’s mostly quiet, as though he has the whole airport to himself. He’s very passionate.
Cut to The Dude, in the ONT terminal that’s mostly quiet, as though he has the whole airport to himself. He’s very passionate.
The Dude:
The Dude:
“You can’t get caught up in long lines, and layovers, and all the (waves hands around) uh, traffic of the masses.”
“You can’t get caught up in long lines, and layovers, and all the (waves hands around) uh, traffic of the masses.”
Vis:
Vis:
The Dude looks around, confused.
The Dude looks around, confused.
The Dude:
The Dude:
“Is this… what gate is this?”
“Is this… what gate is this?”
Vis:
Vis:
Cut to The Dude now at his correct gate.
Cut to The Dude now at his correct gate.
The Dude:
The Dude:
“Because, y’know, it’s, like, just a job, man. Onward and upward.”
“Because, y’know, it’s, like, just a job, man. Onward and upward.”
Vis:
Vis:
Cut to Ontario logo animation.
Cut to Ontario logo animation.
Title:
Title:
Ontario. Onward. Upward.
Ontario. Onward. Upward.
Vis:
Vis:
Cut to The Dude at the front of the line about to board the plane. He’s just standing in line, completely clueless and unprepared.
Cut to The Dude at the front of the line about to board the plane. He’s just standing in line, completely clueless and unprepared.
Gate Agent:
Gate Agent:
“Boarding pass?”
“Boarding pass?”
Vis:
Vis:
: Cut to The Dude surprised, then digging through a briefcase full of random papers.
: Cut to The Dude surprised, then digging through a briefcase full of random papers.
The Dude:
The Dude:
“Oh, yeah… it’s in here somewhere.”
“Oh, yeah… it’s in here somewhere.”
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