ByLAforLA.org

Overview

Drug use is often framed as the end of someone’s story, and for decades, stigma has shaped how society views people who use drugs. Misfit partnered with the Los Angeles County Department of Public Health to rewrite the narrative.

Rewrite reframes how Los Angeles confronts the overdose crisis by spotlighting real stories of resilience and recovery through harm reduction services. By meeting people where they are in their drug use journey and providing whole-person care rooted in community and connection, harm reduction helps prevent disease, reduce overdoses, and create pathways to recovery. Because changing outcomes begins with changing how we see the people behind the crisis.

Video Spots

Bus Shelters

Billboards

Bus Wrap

Website

Social

Return to all projects.

Misfit 2026