Music so easily soothes our souls. Even in its smallest form it can get you out of your desk for a mere second to shake it down, break it down, or whatever kind of “down” you like. Think of all those moments screaming your favorite song at the top of your lungs, hearing it on […]

Gratifying customs can help form a happy, robust culture, and that’s something we’re working toward every day at Misfit. Among a litany of oddball traditions, “Friday” is one of our favorites. If you stumble into Misfit’s creative department on a Friday, it would be wise to tread lightly. I don’t mean that in a Walter […]

BUZZZZZ. And I jump out of my seat. “Hello?” BUZZZZZZ. “How may I help you?” BUZZZZZZZZZZZZZZZZZZZZ. This “BUZZZZ” noise comes from a little white box that we call the buzzer. It sits on the wall next to my desk and is used to unlock the door downstairs. As honorary buzzer operator here on the island […]

“Well this complicates things…” That’s the tagline and title inspiration for a local short film I had the pleasure of working on. A good friend of mine wrote and directed “Complications” for his senior project and asked if I would be his First Assistant Director. I’ve worked on numerous sets now, but “Complications” is by […]

Last weekend, our little agency on 7th and J was sitting on a bass drum. Between the LAUNCH x Fashion at the Tsakopoulos Library Galleria and LAUNCH x Music in Cesar Chavez Park, there were serious beats traveling through the airways of our grid. But, there was also something else in the air; something that resonated […]

I have a really old dog. She’s pushing 15-16 years old (not exactly sure of her age as she was a rescue from the pound 12 years ago). She’s creaky, tired and generally distrusting of people. So … she’s a lot like me. Over the years, I’ve been fortunate to live close enough to work […]

Or is it just me? I’ve been part of Sacramento’s advertising community off and on for the last 13 years.  When I first got started, it was for a very small shop (only five people) that was extremely isolated from the other agencies in town. In fact, I hesitate to even call us an agency, […]

Traditionally people like to conduct meetings over a hot cuppa joe. Or an evening glass of wine if you know your client well. The Misfit crew talks shop with Drexel University Sacramento over yogurt – fro-yo to be exact. We didn’t do it just to be different, although we do have a passion for bucking the […]