Since the beginning of time, people have wanted to look better than they do. I’m pretty sure it started with cavemen bench pressing dinosaur bones. As people evolved, so did techniques for looking better. From diet and exercise to foundation and Clearasil® to liposuction and boob jobs, we’ve been presented with countless avenues to take […]

I never wanted to live in Sacramento. While I was finishing up at UC Davis (didn’t want to go there either), I looked to San Francisco or Seattle or Boston. Hell, I even flirted with Palm Springs. I moved to midtown because I had a job lined up, but it was only going to be […]

Gratifying customs can help form a happy, robust culture, and that’s something we’re working toward every day at Misfit. Among a litany of oddball traditions, “Friday” is one of our favorites. If you stumble into Misfit’s creative department on a Friday, it would be wise to tread lightly. I don’t mean that in a Walter […]

BUZZZZZ. And I jump out of my seat. “Hello?” BUZZZZZZ. “How may I help you?” BUZZZZZZZZZZZZZZZZZZZZ. This “BUZZZZ” noise comes from a little white box that we call the buzzer. It sits on the wall next to my desk and is used to unlock the door downstairs. As honorary buzzer operator here on the island […]

Last week I had the pleasure of representing Misfit on a team of people who, in addition to building relationships with great clients and developing creative solutions to solve their communications problems, stand firm in our belief in the future growth and vitality of Sacramento. The Sacramento Metro Chamber’s study mission – an annual trip to […]

Last weekend, our little agency on 7th and J was sitting on a bass drum. Between the LAUNCH x Fashion at the Tsakopoulos Library Galleria and LAUNCH x Music in Cesar Chavez Park, there were serious beats traveling through the airways of our grid. But, there was also something else in the air; something that resonated […]

Here’s a little known fact – the building Misfit is housed in, Pioneer Hall, is over 145 years old. When Sacramento was in its infancy, the city’s most influential people would hang out here and discuss old timey stuff. Like how to farm things, or where to buy the best mustache combs. Over the decades, […]

Or is it just me? I’ve been part of Sacramento’s advertising community off and on for the last 13 years.  When I first got started, it was for a very small shop (only five people) that was extremely isolated from the other agencies in town. In fact, I hesitate to even call us an agency, […]