The small island nation of New Zealand is well known for many great things. All Blacks. Hobbits. Folk comedy duos. Xena. But perhaps the richest and most captivating of its exports is its strange and enchanting dialect. Part Scottish, Irish, Cockney, and Maori (not to be confused with Maury Povich), it’s a unique little patois […]

It continually amazes me how many well-meaning, intelligent professionals hit the Reply All button on their emails without a second thought of who will be reading their response, if it is remotely relevant, or if it actually might cause a complete waste of time, multiplied by however many viewers it is sent on to. My […]

Since the beginning of time, people have wanted to look better than they do. I’m pretty sure it started with cavemen bench pressing dinosaur bones. As people evolved, so did techniques for looking better. From diet and exercise to foundation and Clearasil® to liposuction and boob jobs, we’ve been presented with countless avenues to take […]

Music so easily soothes our souls. Even in its smallest form it can get you out of your desk for a mere second to shake it down, break it down, or whatever kind of “down” you like. Think of all those moments screaming your favorite song at the top of your lungs, hearing it on […]

Some might say I’m un-American because – wait for it – I don’t actually care about the Super Bowl. In fact, last night I set my DVR and waited until the big game was about halfway finished. Then I sat down, alone, with a glass of wine and my pup and began fast forwarding through the football […]

Giving back to the community is one of the main pillars Misfit is founded upon. Be it giving staff time to help in their own personal causes, donating agency resources to help non-profits, or standing in the winter cold collecting turkeys for charity. Whatever form it takes, it is important to us. That’s why we […]

I never wanted to live in Sacramento. While I was finishing up at UC Davis (didn’t want to go there either), I looked to San Francisco or Seattle or Boston. Hell, I even flirted with Palm Springs. I moved to midtown because I had a job lined up, but it was only going to be […]

Being selfish is easy. It comes naturally. Being selfless on the other hand, well, that’s a bit more difficult. In our busy, non-stop workaday world, it’s hard to pay attention to the needs of other people. The tendency is to keep our heads down, narrow our focus, and deal with the things that are most […]

Gratifying customs can help form a happy, robust culture, and that’s something we’re working toward every day at Misfit. Among a litany of oddball traditions, “Friday” is one of our favorites. If you stumble into Misfit’s creative department on a Friday, it would be wise to tread lightly. I don’t mean that in a Walter […]

BUZZZZZ. And I jump out of my seat. “Hello?” BUZZZZZZ. “How may I help you?” BUZZZZZZZZZZZZZZZZZZZZ. This “BUZZZZ” noise comes from a little white box that we call the buzzer. It sits on the wall next to my desk and is used to unlock the door downstairs. As honorary buzzer operator here on the island […]

“Well this complicates things…” That’s the tagline and title inspiration for a local short film I had the pleasure of working on. A good friend of mine wrote and directed “Complications” for his senior project and asked if I would be his First Assistant Director. I’ve worked on numerous sets now, but “Complications” is by […]

Last week I had the pleasure of representing Misfit on a team of people who, in addition to building relationships with great clients and developing creative solutions to solve their communications problems, stand firm in our belief in the future growth and vitality of Sacramento. The Sacramento Metro Chamber’s study mission – an annual trip to […]

Last weekend, our little agency on 7th and J was sitting on a bass drum. Between the LAUNCH x Fashion at the Tsakopoulos Library Galleria and LAUNCH x Music in Cesar Chavez Park, there were serious beats traveling through the airways of our grid. But, there was also something else in the air; something that resonated […]

I have a really old dog. She’s pushing 15-16 years old (not exactly sure of her age as she was a rescue from the pound 12 years ago). She’s creaky, tired and generally distrusting of people. So … she’s a lot like me. Over the years, I’ve been fortunate to live close enough to work […]

Career, job, family, taxes and insurance … life can get downright difficult to juggle. With such a crazy pace and heavy load to carry, it’s not a matter of whether or not you will face burnout, it’s simply a matter of when. And for many of us, that burnout is something that builds up and […]